News & Events
Pioneering Approach from Bleulab
Printed denim remains a focus and one of the most exciting new brands in the denim industry.
Bleulab, has a pioneering approach to the trend. The revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research.
One side is a plain coloured denim and the reverse is printed - the perfect combination!
Available now at BT2 Grafton Street.
Farrell Promotion
Receive an exclusive, limited edition Farrell Cravat with every purchase of Farrell over €50*.
Farrell, the brand was devised by Robbie Williams and inspired by his Irish Grandfather, Jack Farrell, a notable dresser, who lived a hard life but lived it well.
Jack was a mentor figure, teaching his four-year-old grandson, Robbie Williams. The Farrell range was created in tribute to Jack’s legacy, and to make quality clothing for the everyman.
Available now at BT2 Menswear, Grafton Street.
*While stocks last.
New Label Alert - Quicksilver
Brand new to menswear this season, the quintessential surf label radiates California cool!
The collection which features board shorts are a wardrobe classic and perfect for your next holiday.
Available now in BT2 Grafton Street.
King for a day - Farrell SS13
While the British seaside now only holds memories of nostalgic promenades and deserted piers from a bygone era, for Jack Farrell it was so much more. It was a chance to escape the day-to-day monotony and hard working class environment. On the beaches and promenades, Jack was king for a day! Farrell’s SS13 collection reinterprets iconic menswear styles within its core range of premium men’s outerwear. Reefer and Trench coats are contemporised though fit but keep all the functionality and durability they are known for. Here they are worn to great effect to great effect over granddad shirts, cardigans and vests.
A classic “Dispatch Coat” with weatherproof detailing such as storm flaps and map pockets take its place in the line up, (COMMA) while a waterproof deck parka also takes note of these functional details and carries them forward in true Farrell tradition to create a collection centerpiece in stark navy. A “Chesterfield” continues the navy theme and features authentic butchers buttons and beveled patch pockets for a modern twist.
Warmer shades of stone are offered across pleated shorts and trousers, with Ticket striped granddad shirts worn under midnight blue suede blousons. Farrell’s relaxed tailored separates offer further colour options in pastel green and light blue to compliment the dressed down look.
Navy three-piece suits are loaded with vintage & modern details such as waist synch zippers, hidden pockets and heightened waists to drop into a slightly relaxed silhouette. Farrell’s silk lining, in ode to Jack, is carried throughout the range and is inspired by the pattern of his own vintage pocket square.
Available in BT2 Grafton Street
In Store Now - Victoria, Victoria Beckham
The brand new Victoria, Victoria Beckham collection has just arrived in BT2 Dundrum.
The super chic second line from Beckham is full of beautiful wearable dresses - perfect for any occasion! This season, we see Victoria's LA lifestyle rub off on her designs with a more playful approach to her dresses blended with her signature polished style! Pretty pastels in lace, delicate bird motifs and colour blocking are only some of the gorgeous details in store...
Available now at BT2 Dundrum.






