News & Events
Perfect Party Pieces
LaDress is the newest label to be introduced to BT2 and just in time for the party season! Unlike any other brand, LaDress remains consistent when it comes to successful designs. From the first LaDress classical hourglass dress up to the latest tunic styles, as long as women love the styles, LaDress keeps them in their collections. Of course new styles, colors, fabrics and prints are added, yet once designed, the form remains. Its enormous success lies in the fact that each LaDress dress is ‘multi-wearable’. By combining different accessories, your favorite LaDress easily transforms from an easy to wear day dress into a stunning cocktail dress. Amsterdam based designer Simone van Trojen not only produces garments to the highest possible standards, she makes sure that every single piece within the collection is being made in responsible factories. Embraced by fashion forward magazines as Marie Claire, Glamour, Cosmopolitan, Elle and numerous British, French, Belgian and Dutch glossies as well as newspapers, LaDress has proven to be a huge success in Europe. Loved by stylists, journalists, editors and fashion directors, Simone van Trojen can be considered to be ‘a name to know’.
LaDress is now available in BT2 Grafton Street.