Dundrum

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

ACNE stands for Ambition to create novel expression was established in Stockholm in 1997 and its ambition was to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. Now ACNE is seen as one of fashion’s most directional and forward thinking brands.

Armani Jeans, which was founded in 1981, offers all the celebrated Italian finesse of Armani’s mainline collection in a series of flattering, wearable designs.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bastyan is a luxurious collection designed for the woman who values quality as highly as style and has a natural flair to spot a great investment piece to slot perfectly into her wardrobe. Each carefully considered garment delivers originality, attention to detail, amazing fit, fabric, finish and quality of the very highest standard.

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Diane von Furstenberg first entered the fashion world in 1972 with a suitcase full of jersey dresses. Two years later she created the iconic wrap dress, which is still as popular now. In 1997 after a hiatus from fashion, Diane re-established her company as the global luxury lifestyle brand that it is today. DVF is currently sold in 72 countries and 61 shops worldwide.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

The bohemian sister to Isabel Marant’s mainline range blends bohemian details with easy-to-wear tailoring and her signature prints, the label has garnered a credible fashion acolytes like Chloë Sevigny and Kirsten Dunst who embody the label’s quirky hybrid vibe. Relaxed silhouettes, casual denim and cult jackets define the new collection with a chic ease from head to toe.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

Launched in 2005 by LA-based designer Adriano Goldschmied, Goldsign takes denim to couture-like levels of craftsmanship. Born from 35 years of experience in the denim industry, the cutting-edge washes, signature stretch fabrics and hand-distressed detailing ensure that the quality of each pair of jeans is just as exclusive as their ultra flattering fit.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

From the moment Marc Jacobs launched his diffusion line in 2001, the American designer’s collection has been a runaway success. This young, quirky brand is bright, colourful and never takes itself too seriously. The collection also includes an extensive accessory collection which is a great addition to make any look pop!

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

PureDKNY is a DKNY offshoot specializing in relaxed clothes that launched in 1999 with the idea of dressing New York women trading their restrictive office outfits for comfortable pieces for weekends in the Hamptons.

Incepted in 2002, homegrown brand RAOUL is helmed by Douglas and Odile Benjamin and began as a men’s shirt label. In response to changing customer needs, it evolved into a full collection of complete ready-to-wear for men and women, including accessories and timepieces. Their cool clean aesthetic results in timeless pieces.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

Paris’ worst-kept secret – Sandro has rapidly gained a loyal global following with its rare blend of feminine charm and Left Bank brio. Smart tailored separates get a whimsical edge – a graphic print here, a bow tie there – while still retaining that must-have wearability status. It’s no wonder Alexa Chung and singer Lana del Rey are fans.

Hot on the heels of her sophisticated older sibling, See by Chloé was created in 2001 to give customers an alternative to the luxe main line. It has since become the hip girl’s answer to idiosyncratic cool, infusing even the simplest everyday basics with insouciant glamour. Get a hit of the label’s covetable quirky style with its luxurious leather bags, vibrant printed tees and sequin-embellished dresses.

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

From fashion to food, the French have an undeniable flair for style and effortless chic dressing. Founded by French brothers Alexandre, Lauren and Raphael Elicha, The Kooples abandoned traditional concepts of gender to create a modern and sexy take on androgynous style combining traditional tailoring with a modern, urban twist.

New York based fashion entrepreneur Andrew Rosen launched Theory in 1997 with the mission of redefining contemporary clothing. With the emphasis on fit and fabric, the label specialises in chic easy-to-wear staples with an urban edge – clean, minimalist and oh so stylish!

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

Now in its fifth season, Victoria Beckham Denim was created by Victoria shortly after her highly acclaimed womenswear line. Staying true to her signature sleek silhouette, her denim focuses on impeccably detailed, super flattering styles in classic hues of black and blue and this season features on trend berry and pastel colours.

The new line ‘Victoria, Victoria Beckham’ represents the free spirited side to Victoria Beckham and is a seamless progression from the Victoria Beckham ready-to-wear. In keeping with her strong design aesthetic Victoria has created a collection that is not a second line but a completely original stand alone range.

Co-founded by Christopher LaPolice and Rea Laccone in 2001, L.A. label Vince is the name to know for cool casualwear. Its super soft cashmere sweaters have made it the off-duty brand of choice for A-listers such as Kate Hudson and Jennifer Aniston. Luxe staples given a contemporary twist are your short cut to stylishly relaxed dressing.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Launched by design duo Zoe and Quince Karssen the couple set about reinterpreting and modernising the cool easy to wear tees and sweats. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.