Grafton Street

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.

The hottest new French label is new and exclusive to BT2. Rock and folk influences are evident throughout the collection and the focus is on embellished t-shirts, printed denim and feminine dresses. If designer Diane Goldstein was to sum up the brand in a word it would be ‘Parisian’. April, May is about attitude, about mixing and matching coolness and elegance.

Quintessentially British label Barbour is new to all BT2 stores this season. Undergoing a fashion revival namely due to being worn by trend-setters Alexa Chung and Olivia Palermo, Their signature waxed and quilted jackets are stylish, timeless garments ready to stand the test of time unaffected by seasonal trends.

Bleulab is a revolutionary brand has created a fully reversible jean using innovative design concepts, extensive fabric testing and construction research. One side is a plain coloured denim and the reverse is printed - the perfect combination!

The COS collection comprises fashion essentials, iconic items, reinvented classics and the latest trends for women. COS offers stylish wardrobe perennials where the quality of finish, fabric and fit contend with ready-to-wear only at far more accessible prices. COS’ business idea is fashion and quality at the best price and aims to offer the best price on comparable items.

Beginning as a company focused on making quality clothing, Diesel has become part of the youth culture worldwide. When Renzo Rosso founded the company in 1978, he wanted it to be a company that took chances and carved out a niche for itself in its field creating the most dynamic and imaginative denim available anywhere. Diesel is an innovative international design company.

The all American label, DKNY is a major lifestyle brand from Donna Karan. 
Simply stated, DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.

Swedish label, Dr. Denim was founded by the Graah family in 2004. Dr.Denim sees the world through fashionably geeky eyes, creating a contemporary interpretation of denim and wearable classic looks with a modern twist. Dr. Denim mission is to make create great denim collections and a great price. Favoured by uber stylish models and rock stars!

Founded in 2012, Frame was created for a confident woman who wears denim to frame her look and compliment her figure. Uncompromised fabrics with super stretch technology, to shape and hold in the body, is central to the brand.

Created in 1989, the G-Star philosophy has always been ‘Just the Product’. After more than 20 years of constant innovation, G-Star continues to push the boundaries, evolving new materials, cuts and styles but always remaining focused on the product. G-Star use raw untreated denim and have adopted architectural and 3-D thinking into denim construction.

One of the original denim brands, Guess was founded by four brothers, Georges, Armand, Paul, and Maurice Marciano in 1981. Their first shipment of the now famous 3-zip ‘Marilyn’ jean sold out within hours in the US! The iconic Guess adverts feature a number of supermodels such as Claudia Schiffer, Eva Herzigova, Laetitia Casta, and Adriana Lima. Guess is defined by style and the energy of expectation.

Helmut Lang’s diffusion range, Helmut is brand new to BT2 this season. The collection, which is made up of light, almost sheer fabrics like jersey, cotton and micro-modal, is also more casual and versatile than the mainline while remaining true to the Helmut aesthetic.

The tongue in cheek British designer is exclusive to BT2. ‘Bold, colourful and irreverent’ is how Henry sums up his signature style. In a move away from his optimistic, playful collections, Holland’s spring collection is entitled Buzz Kill. Inspirations include grunge, glamour and the glory of the 90’s –fashion’s forgotten decade.

French brothers Laurent and Arik Bitton began their cool casual wear line IRO in 2004, fusing edgy street style with classic Parisian chic to create laid-back staples with a feminine feel. The designers like to bring elements from their musical background into their minimalistic fashion, which can be described as “French chic meets New York street style”.

Influenced by warm West Coast indoor/outdoor living and the casually chic clothing it inspires, Los Angeles-born James Perse launched his eponymous first collection in 1996. The label’s sleek, sporty staples include the elusive perfect-fit tees, twisted jersey dresses and soft intarsia knits.

Launched in 2005 by denim manufacturer Jeff Rudes and stylist Susie Crippen in the USA, JBrand is the most popular denim choice among celebrities and counts Cheryl Cole, Kate Moss, Anna Wintour and Beyonce as fans. The ethos behind the brand is that women shouldn’t be overpowered by her jeans rather her jeans should empower her! JBrand Jeans set trends rather than follows.

Born and raised in the West of Ireland countryside, Joanne Hynes’ collections of clothing and accessories is a mix of her minimalist maximalist aesthetic. Known for incorporating craft driven techniques. She has earned a strong following due to quality workmanship and innovative design.

Juicy Couture was founded in LA in 1997 and is renowned for its playful take on fashion and its iconic velour and terry tracksuits that are worn by celebrities. Since then, the brand has expanded to take a more fashion forward approach while remaining true to their fun loving roots.

A visionary with a unique instinct that allows him to anticipate trends, Karl Lagerfeld launched KARL in 2012. Dedicated to women the collection features a complete and urban wardrobe for day and evening as well as a range of signature accessories in a luxurious yet affordable collection.

The Koral story begins with true denim enthusiasts, three generations of visionaries who started the premium denim revolution and turned the jean into a quintessential icon of everyday fashion. Koral Los Angeles is the result of years of unbridled creative passion for denim and its continual evolution.

As Europe’s leading luxury shoe retailer operating in over 100 locations, Kurt Geiger’s design and buying teams scour the globe sourcing inspiration for new trends from the front row at fashion weeks to rummaging in flea markets, searching through vintage boutiques to visiting international shoe fairs.

The Levi’s® brand epitomises classic American style and effortless cool.  Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become the most recognisable and imitated clothing in the world, capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit.

Scotch & Soda loves to make great garments that suit every individual. Though Scotch & Soda has been around since the 80s, the Amsterdam-based fashion brand as we know it today originates in a brave new start in 2001. Maison Scotch entered the market with the Spring/Summer 2010 collection. Scotch & Soda is classic, but young and fast forward.

Bohemian femininity anchored by Celine-inspired tailoring sums up Parisian label Maje. Designer Judith Milgrom’s Moroccan heritage permeates and her superb attention to detailing to make each garment different. Take-you-anywhere staples in fuss-free silhouettes underscore the range which boasts fans like Vanessa Paradis and Marion Cotillard.

Markus Lupfer is all about taking the playful side of fashion and incorporating this into his deigns. His statement knitwear adorned with fun slogans and motifs has garnered the label many celebrity fans including style icon Olivia Palermo. His sequin lips sweater is a seasonal sell-out!

Originally established in the 1960’s in London as ‘Made in Heaven’, the iconic brand has now been revived by Chloe Lonsdale and worn by Claudia Schiffer, Kate Bosworth and Katie Holmes to name a few. Chloe has revived the archives to offer once again what every woman wants in her jeans.

Italian design led brand MSGM originated in Italy in 2008. It’s a simple mix of continuous new inputs alongside state of being contemporary such as indie music and contemporary art. As a skilled DJ Massimo Giorgetti is able to mix and match his passion and the artistic and aesthetic expressions of artists connected to the web world.

Founded in 2002 by Paul Slade, Paul’s Boutique had its breakthrough at London’s famous Portobello Market in Notting Hill. Paul’s bold womenswear creations quickly won the hearts of a devoted fan base who sought his iconic items with their individual twist. A touch of British eccentricity added in created the fun and stand out brand that is Paul’s Boutique today.

Pinko is a fashion brand made in Italy and founded by the designer duo Pietro Negra and Cristina Rubini in the 80s. It continues to use only the highest quality fabrics and creates an affordable and highly wearable collection.

Founded in 1994, Salsa is a Portuguese brand known for its pioneering spirit in developing innovative denim. Its primary aim is to create unique jeans that fit the body like a second skin, combining both comfort and sensuality. They are considered to be as good as a cosmetic operation without the surgery!

The Selected brand was launched in 1997 in Denmark for the menswear market and in 2008 Selected became both a male and female clothing line with the launch of the new FEMME line. Selected represents the way you want to look today. The style is raw and simple, letting men and women express themselves in an individual look.

Launched in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan in Los Angeles, 7 for all Mankind was the first company to bring premium denim to the masses. From the word go, the label has earned critical acclaim as well as a loyal following of celebrity clients including Angelina Jolie, Blake Lively and Demi Moore. The brand is a modern classic.

Sophie Hulme’s armour inspired pieces are super luxe pieces mixing a cool combination of classic design and contemporary detailing showcasing the structured leather in an array of bright colours.

While Ted Baker started life as a shirt specialist back in 1988, these days he has much more to offer. From menswear and womenswear to fragrances, watches & luggage, he’s brought his irreverent touch to every aspect of life. Ted Baker is No Ordinary Designer Label.

The Kooples Sport collection focuses on a sophisticated and refreshing nautical palette of red, navy and white - taking classic items but adding their own unique twist to create collections that are wearable but chic.

360SWEATER is the newest creation from Leslie and Bruce Gifford. At the heart of their relationship is a love for knitwear. Leslie’s passion for cashmere lets her tap into her New York upbringing and West Coast lifestyle to create a casually sophisticated approach to luxury knitwear. The 360SWEATER collection is made of luxurious pure cashmere.

For the Spring/Summer season the Victoria Beckham Denim collection is young and fresh – invigorated by an injection of new colours, fabrications and styles. With a sun kissed feel & washed out vintage colours in new textures across a range.

Wildfox is an American vintage inspired women’s knitwear brand which was established in LA in 2007. Combining great style and unsurpassed quality, the brand quickly gained a following amongst celebrities and trendsetters including Victoria Beckham, Beyonce, Katy Perry and Halle Berry.

Founded in Amsterdam in 2010 the Zoe Karssen collections can best be described as easy to wear, tongue in cheek styles for the cool girls in town. Simplicity was the key, mixing themes and references from Rock n Roll to fashion, famous icons and quotes and with a distinct emphasis on popular culture their quirky but fun styles have quickly gained a loyal following.